Born and raised in Manila, Bjorn has always been fascinated by the world of fashion and photography. From being president of his high school La Salle Green Hills’s photography club to eventually landing his first billboard campaign shoot at the early age of 21, his relentless passion drove him into becoming one of the leading fashion creatives in the Philippines today. In 2014, while on his senior year in De La Salle-College of Saint Benilde studying Multimedia Arts, he landed a full-time job of being the digital creative director of SM Youth and SM Men where he got to expand his versatility in photography, menswear styling, creative direction, filmmaking, and communication design. Two of his key legacies include the digital transformation of SM Youth (from 2014 until 2019) and producing its renowned digital reality show, SM Youth Go-See. After a five-year stint in SM, he quit his last role as the Digital Marketing Lead of the Wears Group (which includes SM Woman, SM Kids, and SM Babies) and continued his research and studies in business management and fashion communication. Now, with more than ten years of industry experience and a diverse body of work, he continues to prove to be one of the most sought-after fashion creatives in the industry.