60 Faces Of SM Youth Campaign

CREATIVE DIRECTION + PHOTOGRAPHY

I was tasked to create ideas on how SM Youth can celebrate SM's 60hth Anniversary back in 2018. My first thought in mind was merging its annual t-shirt sale with a yearbook-themed campaign that features 60 faces who have been part of the family since it was still a young online community back in 2012. This was one of the biggest shoots I've ever produced and I am very much happy on contributing to this milestone for SM.