SM Youth Fall 2019 Digital Campaign


For SM Youth's fall 2019 lookbook, I played around with the beauty direction of the cast - flushed and freckled faces, colored Tommy's hair to green, messy waves for Richard, and nineties-spiked hair for Jaime. Since we opted to shoot in the studio, I incorporated playful snacks to add texture to the overall mood.

Creative Direction: Bjorn Michael
Photography: Bjorn Michael
Styling: Bjorn Michael
Hair and Makeup: Creations by Lourd Ramos
Models: Tommy Esguerra, Richard Juan, Jaime Borromeo, Gelai Penales, all under Mercator Management