SM Youth Go-See Season 1
In 2016, I produced the first ever digital reality show for SM Youth to search for its next brand ambassadors and called it the SM Youth Go-See.
The SM Youth Go-See is a platform celebrating today’s youth, their dreams and aspirations, and their enthusiasm to express themselves and succeed in life. It mirrors the consumer lifestyle in which is a brand communication design that generates engagement both online and offline. With genuine stories based on principles and positive youth mindset, it’s a marriage of a healthy brand PR and imaging - an effective tool for a sustainable and practical brand communication. Over the years, it has become a platform for the stories of amazing young individuals who all represent the Filipino youth of today. They may come from different countries, different regions and different upbringing, but they all share a common goal - to be the best of themselves in whatever they do and to share their journeys to inspire their peers in the world.