SM Youth Pre-Fall 2019 Digital Campaign

CREATIVE DIRECTION + PHOTOGRAPHY

I played around with the concept of "Tokyo sunset drive" when I was brainstorming for the mood of the shoot and since I wanted heavily-accessorized street style for the fashion direction, I booked my good friend Jana to style the three ambassadors, Jaime, Julian and Richard. If you got to watch the fourth season of SM Youth Go-See, you'll immediately know that I booked the same car model "Ping" to be the main set for the shoot.

Creative Direction: Bjorn Michael
Photography: Bjorn Michael
Styling: Jana Silao
Hair and Makeup: Creations by Lourd Ramos
Production Design: Justine Bumanlag
Car Logistics: Jeep Ni Juan
Models: Julian Rodriguez, Jaime Borromeo, Richard Juan, all under Mercator Management