SM Youth Pre-Summer 2019 Digital Campaign

CREATIVE DIRECTION + PHOTOGRAPHY + STYLING

I was heavily browsing through streetwear magazines from Japan and London and drew a lot of inspiration from them for my styling and beauty direction for this campaign. Neon green was also a big trend during the first quarter of 2019 hence I made it a central theme throughout the looks.

Creative Direction: Bjorn Michael
Photography: Bjorn Michael
Styling: Bjorn Michael
Hair and Makeup: Cats del Rosario
Models: Kyle Perry, Erika Kristensen, Julian Rodriguez, all under Mercator Management