The New SM Youth 2019 Campaign


We started the year 2019 for SM Youth with my revamped digital art direction, a new digital logo (SMY), and this Gen Z-centric shoot to introduce the official ambassadors for the year. I booked The Visual Club to help me execute my creative direction for this campaign and my end goal of delivering a fresh look for the brand.

Creative Direction: Bjorn Michael
Photography: Bjorn Michael
Film Direction and Editing: Chino Villagracia
Styling: Jana Silao
Hair and Makeup: Jia Achacruz
Shoot Location: SM By The Bay