Bjorn Michael is a fashion photographer and creative director

Bjorn, a dedicated fashion photographer and creative director, brings a thoughtful approach to capturing the beauty of his subjects. Drawing from his experiences in fashion communication and business management, he offers a fresh perspective to each project he undertakes.

Through his journey, Bjorn has been fortunate to contribute to the burgeoning blogging scene in the Philippines and has been honored with various editorial opportunities, which have helped him grow in the industry. Despite his young age, he had the privilege of working on his first billboard campaign at 21. Bjorn left university during his senior year and ventured into the corporate world as the Digital Marketing Manager for the menswear retail department of SM, a prominent conglomerate in the Philippines. During his tenure, he spearheaded the digital transformation of SM Youth and conceptualized the widely praised digital show, SM Youth Go-See. His efforts were acknowledged and contributed to the SM Retail group’s progress.

Beyond his corporate endeavors, Bjorn is currently involved in expanding his family's business interests across diverse sectors such as real estate, hospitality, food and beverage, and integrated marketing. His goal is to contribute meaningfully to these ventures while staying true to his passion for creativity and innovation.

Bjorn's work is characterized by his deep understanding of fashion trends and his ability to translate them into captivating visual narratives. His background in arts, business management, and innovation provides him with a solid foundation to navigate the dynamic fashion landscape seamlessly.